Before you visit a single booth space, do this first. There is so much you can find out about a potential location from behind your keyboard, and most vendors never think to look. Here is exactly how I research a space before I ever get in my car.

A client mentioned worrying that people did not know about an event, and my brain immediately started opening tabs. What started as thoughts about promotion turned into a bigger realization: if we're putting this much effort into an event, it needs to pull its weight and keep working long after the night is over.

You find a paint line you love and find out you can become a retailer. The buy-in sounds manageable. The math is more complicated than it looks. Here is what I wish someone had laid out for me before I did it.

You probably have more content than you realize. Product photos, old videos, blog posts from finished projects. The problem isn't that any of it is bad. It's that it got disconnected from what your business looks like now. That's a different problem, and it's more solvable than starting over.

I went into a booth seller discussion thinking I already had the answer. A well-staged, intentional booth signals that you care. It helps customers visualize. It does the work. Then I read the responses and had to rethink the whole thing.

There is a particular kind of frustration that comes from having a finished project sitting right in front of you and still not being able to write...

I found it at a thrift store for five dollars. It was red, scuffed, covered in old stickers, and had that particular smell that vintage things get...

Resellers do not have a finding problem. They have a keeping-up-with-what-they-found problem. There is a difference, and most buying advice misses it entirely...

Some containers are too good to toss. The problem is making them look like they belong in your home instead of your recycling bin. This is the one supply that completely changed how I approach them.

Life has shifted in quiet ways lately—my mom settling into a new community, my family adjusting to new rhythms, and a few trees outside just beginning to bud.

These days, there is something oddly magical about opening the mailbox and finding a real card. Not a bill. Not junk mail. An actual handwritten no...

One of my best selling booth projects uses IOD transfers applied directly to glass, most often on decorative mirrors. This beginner friendly technique is fast, repeatable, and works well for booth inventory, gifts, and make and take projects. I walk through what matters most, what to avoid, and why this approach works so consistently.