You find a paint line you love and find out you can become a retailer. The buy-in sounds manageable. The math is more complicated than it looks. Here is what I wish someone had laid out for me before I did it.

You probably have more content than you realize. Product photos, old videos, blog posts from finished projects. The problem isn't that any of it is bad. It's that it got disconnected from what your business looks like now. That's a different problem, and it's more solvable than starting over.

I went into a booth seller discussion thinking I already had the answer. A well-staged, intentional booth signals that you care. It helps customers visualize. It does the work. Then I read the responses and had to rethink the whole thing.