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The Room of Requirement
We have a Room of Requirement. It holds my husband’s drawing table, exercise equipment bought with excellent intentions, the gift wrap collection, bedding without a home, and now…
4 min read
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Before You Visit a Single Booth Space, Do This First
Before you visit a single booth space, do this first. There is so much you can find out about a potential location from behind your keyboard, and most…
4 min read
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If We’re Doing This Much Work, The Event Needs To Pull Its Weight
A client mentioned worrying that people did not know about an event, and my brain immediately started opening tabs. What started as thoughts about promotion turned into a…
4 min read
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What It Actually Costs to Carry a Paint Line
You find a paint line you love and find out you can become a retailer. The buy-in sounds manageable. The math is more complicated than it looks. Here…
4 min read
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Your Content Isn’t Gone, It’s Just Disconnected
You probably have more content than you realize. Product photos, old videos, blog posts from finished projects. The problem isn’t that any of it is bad. It’s that…
4 min read
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Do Pretty Booths Actually Lead to More Sales?
I went into a booth seller discussion thinking I already had the answer. A well-staged, intentional booth signals that you care. It helps customers visualize. It does the…
4 min read
