Before you visit a single booth space, do this first. There is so much you can find out about a potential location from behind your keyboard, and most vendors never think to look. Here is exactly how I research a space before I ever get in my car.
You find a paint line you love and find out you can become a retailer. The buy-in sounds manageable. The math is more complicated than it looks. Here is what I wish someone had laid out for me before I did it.
Resellers do not have a finding problem. They have a keeping-up-with-what-they-found problem. There is a difference, and most buying advice misses it entirely… There is a Goodwill bag sitting to the right of my desk. Right now. As I write this article about not overbuying. It has something in it that I picked up at…
There’s this assumption in small business that if you want to show up consistently, you have to keep making something new. New photos. New videos. New posts. If your business is visual, that pressure is heavier. Because “new” usually means setting everything up again. Filming. Editing. Writing. Posting. It’s not a small task. But that…
I have a product in my shop that should be easy to sell.
They’re beginner-friendly. They’re versatile. They work across a bunch of different projects. And they JUST. DON’T. MOVE. I’m talking about stencils.