Studio and Strategy

A client mentioned worrying that people did not know about an event, and my brain immediately started opening tabs. What started as thoughts about promotion turned into a bigger realization: if we're putting this much effort into an event, it needs to pull its weight and keep working long after the night is over.

You find a paint line you love and find out you can become a retailer. The buy-in sounds manageable. The math is more complicated than it looks. Here is what I wish someone had laid out for me before I did it.

I went into a booth seller discussion thinking I already had the answer. A well-staged, intentional booth signals that you care. It helps customers visualize. It does the work. Then I read the responses and had to rethink the whole thing.

I found it at a thrift store for five dollars. It was red, scuffed, covered in old stickers, and had that particular smell that vintage things get...

A beginner-friendly look at bleaching and stamping on fabric—what surprised me, what mattered most, and what didn’t work at all.

I found an old video from 2020 where I made three different wood slice ornaments, back when my son was nine and wandering through every project I filmed. I’ve refreshed the instructions, updated the links, and pulled all three ornament ideas together — pinecones, JOY letters, and mandala dots — for a quick, meaningful holiday craft you can finish in one cozy afternoon.