A client mentioned worrying that people did not know about an event, and my brain immediately started opening tabs. What started as thoughts about promotion turned into a bigger realization: if we're putting this much effort into an event, it needs to pull its weight and keep working long after the night is over.
You find a paint line you love and find out you can become a retailer. The buy-in sounds manageable. The math is more complicated than it looks. Here is what I wish someone had laid out for me before I did it.
I went into a booth seller discussion thinking I already had the answer. A well-staged, intentional booth signals that you care. It helps customers visualize. It does the work. Then I read the responses and had to rethink the whole thing.
Resellers do not have a finding problem. They have a keeping-up-with-what-they-found problem. There is a difference, and most buying advice misses it entirely...
Life has shifted in quiet ways lately—my mom settling into a new community, my family adjusting to new rhythms, and a few trees outside just beginning to bud.
Ever wonder how big IOD moulds really are? I measured them all—from ten-inch mermaids to five-inch sunflowers—so you can plan your next project before you pour. Plus, I’ve linked tutorials from the IOD Sisters and Debi Beard to show how size affects design.
There’s a small lamp in my office that never turns off. It’s been glowing through moves, late nights, and seasons of creative chaos — a quiet way of saying you’re home. When its shade was destroyed in the move, I realized the fix might be less about repair and more about joy: choosing a decoupage paper not to match the room, but simply because it makes me smile.
